COVID-19 pandemic has changed the economy all around the world. To be specific, for weeks now, everyone has been asking and desperate for the answer to three main questions which are: When will the economy reopen? What will life look once the economy is open again? Are we flattening the curve? Here are insights about …
COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …
2020 is the year that has made us all impressed! Changes are happening to all industries. However, in this report an important and significant industry will be talked about, as The Future of Retail 2020 Report covers what is expected for US retail and eCommerce markets in 2020; not only that but also highlights the …
Using Emojis has become a cultural phenomenon. It has become an essential part of life as we use it to express how we feel whether it is a negative or positive emotion. As we look to the future, emojis will play the main role in advancing communication to create a more connected world. Let’s take …
Privacy is currently a topic of widespread societal interest and debate as digital technologies generate and trade in personal data on an unprecedented scale. The calls of industry and government alike proclaim the social and economic benefits to be had from personal data and run alongside a steady flow of scare stories detailing its misuse …
Customer experience is fast becoming a top priority for businesses, creating superior customer experience seems to be one of the central objectives in today’s retailing environments. Retailers around the globe have embraced the concept of customer experience management, with many incorporating the notion into their mission statements. The ongoing digital revolution and the remarkable rise …
2019 ANA Masters of Marketing Week is unquestionably the biggest and best gathering of senior marketers in the country, and it’s a great opportunity to get informed and learn about the latest trends and recent best practices. In addition to the general session stage, ANA Masters of Marketing Week is bringing back the Masters Second …
Marketers are constantly seeking to create engagement with their buyers & drive actions that help buyers to move rapidly through their customer lifecycle. The below points illustrates the strong intersection between modern marketing and psychology & what Marketers can achieve by using consumer psychology in marketing: Persuasion Architecture: It is simply designing the website, or …