Digital Marketing Researches & Reports

Music Streaming, Podcast & Radio Insights 2020 | Audience Project

Branding | Europe

Music streaming has become very popular in all countries and among people. Streaming services make artists gain more money too, thanks to the technology of streaming, and streaming services such as Spotify, Apple Music, and SoundCloud.

Anyhow, Spotify strengthens its dominance in the streaming market. It is proven that in the US, Spotify has surpassed YouTube as the most popular and common streaming service.

Moreover, in the UK, Finland, and Denmark, Spotify is still the most popular streaming as well as getting more premium subscribers.

Music Streaming Insights in Some Countries 

Music has become an essential part of people’s lives. A survey was conducted on the people in the US, UK, Germany, Denmark, Sweden, Norway, and Finland.

The charts below explain the percentage of people in different countries who stream or download music, don’t stream or download music, and don’t know.

Music Streaming, Podcast & Radio Insights 2020 | DMC

  • The majority of people stream or download music in all of the countries surveyed except for Germany 45%. The US 62%, The UK 53%, Denmark 53%, Sweden 57%, Norway 57%, and Finland 59%.
  • As for the people who don’t stream or download music it was less compared to people who stream or download music. In the US 36%, the UK 45%, unlike in other countries Germany’s percentage is 53%, Denmark 46%, Sweden 41%, Norway 41%, and Finland 37%.

Music Streaming’s Growth in 2019 and 2020

Music streaming is experiencing growth since last year in the following countries: the US, UK, Germany, Denmark, Sweden, Norway, Finland.

  • The following chart shows that the US’s growth increased from 60% to 62%.

Music Streaming, Podcast & Radio Insights 2020 | DMC

  • In the UK, it continued to grow from 47% to 53%.
  • A huge increase in the growth of music streaming in Denmark from 42% to 53%.
  • In Sweden, a slight decrease happened from 58% to 57%, Germany’s music usage in 2020 is 45%.
  • As for Norway, it also decreased from 60% to 57%.
  • However, in Finland, it increased from 53% to 59%.

Spotify Dominates the Streaming Services in the US

Even though there are many music streaming services worldwide, however, in the US, Spotify took over the lead from YouTube and among many streaming services.

Music Streaming, Podcast & Radio Insights 2020 | DMC

The Top Streaming Services in The US

  1. Spotify
  2. YouTube
  3. Pandora
  4. Amazon Music
  5. Apple Music
  6. Itunes
  7. IHeart Radio
  8. YouTube Music
  9. Google Play
  10. SoundCloud
  11. Tidal
  12. Deezer
  13. Napster

The Table of Content of “Music Streaming, Podcast & Radio Insights 2020 Report”:

  • Editorial
  • Music Streaming
  • Podcast
  • Radio
  • About the study

Number of Pages:

  • 40 pages


  • Free


The study is a part of AudienceProject Insights 2020. Data is collected through online surveys done in Q1 2020. The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14.000 respondents who completed the survey


Founded in 2010 and located in Copenhagen, AudienceProject is a marketing tech company. The company helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. AudienceProject's products are based on its proprietary technology stack.AudienceProject also offers a variety of products all designed to make the complex world of online audiences simpler. the company aims to gather a complex world into simple yet sophisticated interfaces and reports to ensure that people get the full overview and all the in-depth insights they could possibly need.

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