Digital Marketing Researches & Reports

How COVID-19 Changed the Way We Think About Office Technology | HubSpot

Branding | Global

Definitely, COVID-19 has changed a lot of things and especially the way we think about a lot of things. We can say that COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways.

Let’s get started with COVID-19‘s impact on workplaces report.

COVID-19’s Impact On Workplaces: How COVID-19 Changed the Way Marketers Think:

It’s no surprise that COVID-19 has definitely impacted workplaces. Based on this COVID-19’s impact on workplaces report, out of 500+ marketing leaders, 73% reported that they’ve been working remotely for over three months.

Moreover, this will likely be the “new normal” for some. However, a recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after the COVID-19 pandemic, versus 30% doing so before the COVID-19 pandemic.

Check COVID-19's Impact On Workplaces in 2021 | DMC

  • Additionally, COVID-19 hasn’t just affected where people work – it has also changed how they work.
  • According to the COVID-19’s impact on workplaces report, Over 66% agreed that their team’s productivity has dropped, and nearly 50% said they’ve struggled to motivate their teams.
  • Moreover, over 70% agreed that it’s become more difficult to give and receive effective feedback while working remotely.
  • Not only this but also, over 50% agreed that their team’s ability to make decisions has been negatively impacted.

Organizations Use Technology to Monitor and Support Employees:

As reported in the COVID-19’s impact on workplaces report, marketing teams have been pressed for productivity besides collaboration while being asked to create more creative content to meet customer needs, employer demand — all in an ever-changing, pandemic-soaked market.

On the other side, office technology has never been more crucial, neither has to recognize and acknowledge the barriers COVID-19 has created, such as an increased team workload and employee burnout (17%).

Check COVID-19's Impact On Workplaces in 2021 | DMC


Check the full report here.

What’s in the “How COVID-19 Changed the Way We Think About Office Technology” Report:

  • Canva + HubSpot Marketing Survey
  • How COVID-19 Changed the Way We Think and Use Office Technology

Number of Pages:

  • N/A


  • Free

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.


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