Creating a useful content that provides value for the targeted audience, can work to engage these leads and help build awareness for brands. Brand awareness is one of the most important benefits of content marketing. Content marketing helps to improve conversions because it allows marketers to connect with and educate their leads and customers. Not only are working to …
The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …