2017 B2C Content Marketing in North America: Benchmarks, Budgets & Trends

RESEARCH

B2C Content Marketing: 2017 Benchmarks, Budgets & Trends in North America | CMI & Marketing Profs

Content Marketing | North America

The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago.

So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry:

  • Almost half of the marketers have a small content marketing team (or one-person) serves the entire organization.
  • Only 40% of marketers have clarity on content marketing success in their organizations.
  • 60% of organizations are very committed to their content marketing.
  • 86% of B2C marketers said that content marketing is an important component of their organization’s marketing program.
  • In terms of content marketing strategy, there are 76% of marketers said that their strategy includes a plan to operate content marketing as an ongoing business process, not simply a campaign.
  • 40% of organizations have a documented content marketing strategy and 34% of organizations have a content marketing strategy but not documented.
  • 78% of marketers surveyed assume that content marketing metrics increased audience engagement.

B2C Content Marketing 2017 Benchmarks, Budgets and Trends in North America Content Marketing Institute & Marketing Profs

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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