Digital Marketing Statistics & Metrics

Documented Technology Content Marketing Strategies Benefits, 2019

Digital Marketing | Global

Documented content marketing strategy is a goal-orientated process that assists with the overall marketing efforts. The purpose of a documented content marketing strategy is to provide direction towards an outcome. It’s quick and simple to find information about the importance of a documented strategy, but there never seems to be enough that motivates the organizations to implement documented content marketing to make this thing worthwhile. Documenting content marketing strategy prevents random acts of content. It just makes every aspect of creating content and distributing it easier and more effective with measurable goals and objectives.

Take a glance at the top benefits of using documented technology content marketing strategy, 2019:

  • Easier determining of which types of content to develop is ranked as the top benefit of using a technology content marketing strategy with a rate of 90%.
  • Aligning team around common objectives is ranked as the second benefit of using documented technology content marketing strategy at a rate of 89%.
  • Keeping the team focused on documented priorities comes at next as a benefit of using documented technology content marketing strategy with a rate of 79%.
  • Providing clarity on targeted audience also listed as a documented technology content marketing benefit with a rate of 68%.
  • Helping teams to allocate resources to optimize desired results also ranked as a top benefit with a rate of 67%.
Benefits of a Documented Technology Content Marketing Strategy, 2019

A Graph Shows The Benefits of Using a Documented Technology Content Marketing Strategy, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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