Tag: Content Marketing Formats

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …

Content marketing is the process of creating valuable and relevant content, to attract, acquire, and engage audiences. It is the creation and sharing of content in order to engage current and potential customers, by building trust with them. Content marketing nowadays establishes a communication channel with customers and prospects without selling. Instead of directly pitching …

An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …