Digital Marketing Statistics & Metrics

The Most Trusted Types of Content Marketing Strategies, 2019

Digital Marketing | Global

Content marketing is the process of creating valuable and relevant content, to attract, acquire, and engage audiences. It is the creation and sharing of content in order to engage current and potential customers, by building trust with them.

Content marketing nowadays establishes a communication channel with customers and prospects without selling. Instead of directly pitching products or services, you are delivering information that makes your buyer more intelligent and ultimately drives brand loyalty.

Delivering a constant flow of relevant, high-quality information, and your targeted audiences will be grateful. They’ll feel like you’re looking out for their interests. Also, they’ll feel connected.

The Most Trusted Types of Content Strategies by Targeted Audiences in 2019:

The company/brand that delivers quality content is the one that they’re going to trust. And in today’s marketplace, building a trusted content marketing strategy is necessary before a sale takes place.

The important thing to understand is what will be valuable to the audience and in which type/format. Understanding the audience is a critical first step before launching a content marketing strategy. Many consumers today have shut off the traditional world of marketing.

Let’s take a quick look at the most trusted types of content strategies by the targeted audiences in 2019

  • Research/case studies tops the list of the most trusted types of content marketing by targeted audiences with a rate of 60%.
  • This is followed far by photo and infographics to rank the second most trusted content with a rate of 34%.
  • Blogs posts/articles listed next with a rate of 31%, followed by email/e-newsletters (30%).
  • Digital PR is declining in importance to rank the least trusted content marketing formats with a rate of 23%
Most Trusted Type of Content by Targeted Audience 2019

A Graph Shows the Most Trusted Types of Content Marketing Strategies by Targeted Audience: 2019 Data

Download the full “2019 Content Marketing Engagement Report” and explore more enlighten insights about the best strategies and tactics behind creating engaging content that drives profitable decisions from your audience.


Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.


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