Indicators
An Average of 26% of Marketing Budget Is Spent on B2C Content Marketing, 2017 | CMI & Marketing Profs
The majority of North American B2C marketers are not sure about the total budget they spent on content marketing, while 25% of B2C marketers spend from 1% up to 99% of their organization’s total marketing budget on content marketing. Only 2% of marketers don’t spend on content marketing.
Indicators
40% of B2C Organizations Have a Clear Insights on Content Marketing Success, 2017 | CMI & Marketing Profs
86% of North American B2C marketers are already using content marketing in contrast to 14% don’t use content marketing. Only 40% of marketers whose organizations using content marketing also have clarity on content marketing success, and there is a percentage of 26% doesn’t have information about how successful or unsuccessful their content marketing is.
Researches
B2C Content Marketing: 2017 Benchmarks, Budgets & Trends in North America | CMI & Marketing Profs
The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …
Indicators
78% of B2B Marketers in North America Have a Content Marketing Strategy, 2017 | CMI & Marketing Profs
Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …