Researches
The Truth About Customer Loyalty 2019 | KPMG
“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …
Case Study
How AAA Went to Where Its Members Needed Help | AAA Case Study
Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Thus, Improving Business awareness and connecting better with customers. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get …
Indicators
Customers’ Top Priorities In The Next 12 Months, 2019
When consumers are ready to make a purchase, it is important for marketers to provide a streamlined conversion path to make the purchase easy to complete. Advertisers should consider ad placement, tone, device optimization, and promotions to ensure that their messaging aligns with user intent, ultimately provides a high-quality user experience, consumer decision journey is …