Indicators
The Most Important Questions For An Effective Dashboard Design, 2019
Asking and answering important questions during the dashboard design process will result in optimal effectiveness. Dashboards have become a standard business tool over the last decade. Dashboards allow even the least tech-savvy users to make better business decisions. But when creating a dashboard, it’s simply not enough to list all the relevant data. After building …
Indicators
The Primary Objectives for a Marketing Data Dashboard Strategy to Achieve, 2019
Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI and campaign effectiveness, but that doesn’t mean it’s easy to understand. Marketing dashboards should reflect businesses priorities and role in the department. Many platforms allow users to customize dashboards …
Indicators
The Most Important KPIs to Be Tracked by Using Marketing Data Visualization Dashboards, 2019
Getting enough data obviously isn’t the problem, neither is analysis. The issue comes with visualizing the data in order to make sense of it all instantly. That’s what a marketing data dashboard is designed to do. Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, …
Researches
Visualizing Marketing Data With Dashboards Survey Summary Report, 2019 | Ascend2
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. Data visualization isn’t only a tool to be used by clients, as Marketers are increasingly relying on it to make the necessary alterations during …