Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI and campaign effectiveness, but that doesn’t mean it’s easy to understand. Marketing dashboards should reflect businesses priorities and role in the department. Many platforms allow users to customize dashboards by dragging and dropping widgets onto the interface. Marketing dashboards pull data from multiple sources in real time and display it in a single location. They provide an at-a-glance summary of how campaigns are performing, giving both marketing specialists and C-level executives a single source of truth, and the ability to drill down for deeper investigation. Marketing dashboards typically place most of their emphasis on reporting. They use dynamic visual aids (charts, graphs, heat maps, scatter plots, timelines, etc.) and plain text to illustrate a variety of key performance indicators (KPIs) and other data points.