/ Researches / Visualizing Marketing Data With Dashboards Survey Summary Report, 2019 | Ascend2
Visualizing Marketing Data With Dashboards Survey Summary Report, 2019 | Ascend2
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. Data visualization isn’t only a tool to be used by clients, as Marketers are increasingly relying on it to make the necessary alterations during a campaign. By monitoring KPIs in real time with a dashboard, a marketer can assess the current success of any given campaign and make adjustments as needed to improve performance.
Key Findings of Visualizing Marketing Data With Dashboards 2019 Report:
Improving marketing decision-making is ranked as the primary objective for a marketing data dashboard strategy to be achieved by surveyed marketers with a rate of 55%.
Attributing revenue to marketing efforts is ranked as the most critical challenge of the success of a marketing data dashboard strategy with a rate of 49%.
Marketing ROI is the most important key performance indicator for a marketing data dashboard to be tracked by surveyed marketers with a rate of 56%.
How data will be used is ranked as an important question to be asked for the dashboard design effectiveness with a rate of 51%.
A combination of outsourced and in-house is ranked as the most used resources for designing and implementing a marketing data dashboard with a rate of 59%.
A Graph Shows The Primary Objectives For Marketing Data Dashboard Strategy to Achieve, 2019.
What’s in “Visualizing Marketing Data With Dashboards Survey Summary 2019” Report:
Visualizing Marketing Data with Dashboards.
Objectives Versus Challenges.
Key Performance Indicators.
Ascend2 Research Partner Programs.
Number of Pages:
Data were driven from 307 marketing influencers who responded to this survey during the week of April 21, 2019, with a standardized online questionnaire and a proprietary 3-minute survey format.
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.