Articles
Benefits of Data Analytics in Digital Marketing
Digital marketing has become one of the most data-driven fields in modern business. Every online interaction, whether it is a website visit, social media engagement, or advertising click, generates data that can reveal valuable insights about customer behavior. For businesses operating in competitive markets, understanding this data is essential. Data analytics helps marketing teams evaluate …
Researches
State of Audience Management Maturity, 2019 Report | Merkle
Customer relationship management has been the prevailing term associated with companies that wish to manage their sales funnels and revenue streams. However, with the explosion of marketing technology, multichannel marketing, and new pressures on revenue generation, companies have realized that they need to look beyond their CRM systems, they have to take dive deep in …
Researches
Visualizing Marketing Data With Dashboards Survey Summary Report, 2019 | Ascend2
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. Data visualization isn’t only a tool to be used by clients, as Marketers are increasingly relying on it to make the necessary alterations during …
Indicators
47% of Indian Marketers Use Analytics Software to Track Their Email Campaigns, 2016 | Octane Research
Nearly half of marketers in India (47%) depend mainly on analytics software to track their email campaigns. Another rate (23%) of Indian marketers calculate the ratio of users sign ups & registration rates via that campaign and 20% use open rates for the same purpose.