It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why …
Understanding marketing technology is only part of the equation for marketers. That technology provides reams of data for marketers to analyze and enables them to do more with it and ultimately, impact the bottom line. Marketing technology today requires marketers to be data-driven and tech-savvy, as well as content creators. Take a glance at the …
Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year. While the HootSuite ranked at the next with a rate of 41%, …
eCommerce is rapidly expanding in developing countries. As more goods and services are traded online, it becomes increasingly important for enterprises to have an online presence. eCommerce is facilitated by improved connectivity and the growing proliferation of mobile devices, social media, and new innovations. At the same time, many developing countries need to overcome various …
TrackMaven introduces the 2017 digital marketing analytics, including social media performance, blog performance, public relations performance, and website health metrics of 12 months from over 700 leading businesses. The big-picture trends in digital marketing effectiveness today: Businesses in higher education, finance and insurance, and construction products brands industries rank in the top 50th percentile for both …