Understanding marketing technology is only part of the equation for marketers. That technology provides reams of data for marketers to analyze and enables them to do more with it and ultimately, impact the bottom line. Marketing technology today requires marketers to be data-driven and tech-savvy, as well as content creators.
Take a glance at the most important technology-driven marketing functions that increase the ROI:
- Analytics or predictive modeling is ranked as the most important marketing technology function that increases the ROI at a rate of 50%.
- Data management ranked as the second most technology that increases the ROI at a rate of 45%.
- Marketing management comes at next as an important technology-driven marketing function that increases the ROI at a rate of 38%.
A Graph Shows The Technology-Driven Marketing Functions That Increase The ROI, 2017.