Digital Marketing Statistics & Metrics

Google Analytics Was the Main Tool Used to Measure ROI in Digital Health Care Sector in USA, 2016 | HIMSS

Digital Marketing | USA

Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year.

While the HootSuite ranked at the next with a rate of 41%, followed by Radian6 (25%) and then Sprout Social (24%).

Google Analytics Was the Main Tool Used to Measure ROI in Health Care Sector in 2016 HIMSS


Founded in 1961, Healthcare Information and Management Systems Society (HIMSS) is a global advisor and thought leader supporting the transformation of health through the application of information and technology. HIMSS provides thought leadership, community building, public policy, professional/workforce development, and engaging events. HIMSS encompasses over 70,000 global individual members, 630 corporate members, and over 450 non-profit organizations.HIMSS innovation companies offer a unique breadth and depth of expertise and capabilities to support healthcare systems and market suppliers. HIMSS also designs and leverages key data assets, guides operations, and clinical practice through predictive analytics tools and maturity models.

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