Tag: Digital Marketing

As the oldest digital marketing channel, the importance of email for marketers only continues to grow, and as Gmail has become the fastest-growing and most actively used ISP. Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97%, according to new data from Yes Marketing. The data further unveiled the …

To achieve your marketing objectives, you need, for sure, to set an effective digital marketing plan contains a series of working tactics. Take a quick glance at the below points to be able to build your upcoming digital marketing plan based on the prior experiences of surveyed marketing influencers: Increasing lead generation and increasing sales …

The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of the digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of the total marketing influencers surveyed reported that email marketing performance …

Many marketers rate email marketing highly and they get many benefits from. The question here is which benefits are they trying to achieve as they seek to improve their email marketing?. Generating more leads is the highest-rated benefit of email marketing with a rate of 23%, followed by improving sales with 19%, improving conversion rates …

A landing page is a web page allows you to capture a visitor’s information through a lead form. It’s where the visitor “lands” after clicking on a call-to-action and it’s effective for 94% of B2B and B2C companies. So, landing pages need to be optimized for every stage of the marketing funnel. This guide helps …

Nearly 3 in 4 marketing leaders reported that their organizations have a digital marketing strategy and over one-third of their budgets go to digital efforts. Find out more about the digital marketing strategies and plans of the US marketing leaders: Budget & Priorities of Digital Marketing in the USA The vast majority of respondents (80%) …

35% of marketing leaders surveyed indicated that strategic operations – including project management, business analytics, product management, etc. – are the most critical skills in enabling organization’s marketing function to meet overall organization demands. The development (including web, mobile, etc.) ranked the next with a rate of 22%, followed by graphic/illustration/UX designing with a rate of 15%. …

Thinking of Facebook Messenger as a communication tool used in marketing, it’s the preferred one. The majority of Facebook users surveyed (82.2%) reported that they didn’t communicate with a brand or a retailer via Facebook Messenger overall, compared with 17.9% who did so.