35% of marketing leaders surveyed indicated that strategic operations – including project management, business analytics, product management, etc. – are the most critical skills in enabling organization’s marketing function to meet overall organization demands.
The development (including web, mobile, etc.) ranked the next with a rate of 22%, followed by graphic/illustration/UX designing with a rate of 15%. and then analytics with 14%. Analytics & inbound marketing came at the end with an equal rate reached 14%.