The majority of Indian marketers surveyed reported that social media marketing is better in achieving brand awareness with a rate of 73% and driving engagement with a rate of 67%. Increasing traffic (58%) and generating leads (51%) ranked next of benefits that social media marketing practices achieved.
Focusing on lead quality over the lead quantity (77%) and improving conversion rates/campaign results (75%) are at the top organization’s demand generation priorities during 2017. Besides, improving the ability to measure and analyze marketing impact (67%) and increasing the lead generations (58%) are the following top organization’s demand generation priorities during 2017. This survey was …
Running a successful business is not an easy job. It’s not just the product you need to convince your existing & new customers. Also, it’s the story around the product and the brand, how you communicate, how to generate traffic to your site, how to turn your visitors into leads/buyers and keep them coming back …
The majority of marketers (70%) focus on converting leads into customers and 55% focus on growing traffic to their website. There’s also a strong focus on increasing revenue derived from existing customers with a rate of 45%. Another 39% of marketers focus on proving marketing ROI which has consistently been a challenge for marketers YOY.
For modern marketers, trying to get the most marketing automation systems can be like trying to plan the best amusement park visit. Interactive content is a powerful tool for marketing automation systems. With it, you create highly engaging forms of content that improve conversion rates, collect better prospect data, and increase lead velocity, all while …
The infographic importance essence is that it makes data-heavy information clear and easy, digestible for the reader, catch the reader’s attention with eye-catching, colorful details tailored for a specific audience, presents something unique, uses only enough text to get the point across, and hosting the infographic on your website is important because of search engine …
The modern marketer must create compelling content for people and search engines alike. Content marketing has become a crucial component of effective SEO and overall digital marketing strategy. So, the 2 Essential Components of Effective Content Marketing for Lead Generation Are: 1. Building a Brand With Unique, Quality Content: A company’s content is its brand …
The two main approaches for using LinkedIn for lead generation are to provide prospects information about your company directly on LinkedIn and to start the conversation on LinkedIn. Moreover, there are many reasons why LinkedIn should be an integral part of your social media marketing strategy. It’s time to get started and learn how to …