Social Marketing Works Better in Achieving Brand Awareness in India, 2016

Digital Marketing Statistics & Metrics

Social Media Marketing Works Better in Achieving Brand Awareness in India, 2016 | Octane Research

Digital Marketing | India

The majority of Indian marketers surveyed reported that social media marketing is better in achieving brand awareness with a rate of 73% and driving engagement with a rate of 67%. Increasing traffic (58%) and generating leads (51%) ranked next of benefits that social media marketing practices achieved.

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