The Top 3 Business Priorities For B2B Marketers in 2018

Digital Marketing Statistics & Metrics

Converting Leads Into Customers is The Top B2B Marketers Business Priority With a Rate of 58%, 2018 | Contentive

Digital Marketing | Global

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because, over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible for them. It’s not a secret that the B2B audience is online. Almost 90% of B2B researchers are using the internet during their B2B research process.

Take a glance at the top business priorities for B2B marketers in 2018:

  • Converting leads into customers is ranked as the first B2B marketers business priority with a rate of 58%.
  • Growing traffic to a website is ranked as the second priority for B2B companies with a rate of 45%.
  • Increasing revenue from existing customers comes at next as B2B marketers priority with a rate of 44%.

A Graph Shows The Top Business Priorities For B2B Marketers in 2018.


Contentive is a global digital media company, specializing in B2B publishing and information. They provide an engaging mix of news, events, intelligence and training across Digital Marketing, FinTech and Business Media verticals. Founded in 2012, Contentive now has over 130 employees across London, New York and Hong Kong and are continuing to expand. Reinventing B2B Media & Events - Contentive runs premium B2B websites and events within four key professional communities: Finance, Fintech, HR and Digital Marketing. In each of those markets, Contentive aspires to be the primary source of trusted content to help their communities succeed in their work.

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