Tag: LinkedIn

86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …

There is a noticeable rise in the internet penetration in all countries in the Middle East region with KSA, UAE & Qatar are reaching near saturation levels between 91% & 99%, while Lebanon, Jordan & Tunisia – which had lagged behind – reveals impressive gains. As internet penetration rises, nationals are less likely to be …

The main driver behind social media uptake from businesses is to aid marketing and sales, but over the last year, there was a reduction in the number of businesses with a social media presence. Among small and medium businesses (SMBs) only 47% have a social media presence while for large businesses numbers are higher at …

More than half of B2B buyers ensured that now they rely more on content to research their buying decisions than they did a year ago. They also depend increasingly on LinkedIn & Twitter feeds to get recommendations from their peers and see the types of content that people in similar roles and with similar challenges …

Social media platforms are changing the image sizes and formats continuously. So, keep all updated you need to know about social media image sizing in 2017: Facebook Profile Photo: 160 x 160 px. Cover Photo: 828 x 315 px. Shared Image: 1200 x 630 px. Shared Links: 1200 x 627 px. Video Posts: 1200 x …

Testing is the heart and soul of a marketing team, focused on getting incredible results. Once marketers launch a campaign, the real work starts: testing multiple variants, measuring results, and optimizing. Firstly, before marketers start testing put in mind these following tips: Plan to run tests for at least 3 weeks. Only test one variable at …

There is a variety of social media metrics used as business tools. Every tool can be used for a purpose different than other kinds of tools. Read the below brief of social media metrics and find out more about how to measure the metrics you need to be tracking, and how you can use them: …

The firms with higher levels of customer satisfaction tend to have higher earnings & stock returns relative to competitors. At a macro level, customer satisfaction has been shown to be predictive of both consumer spending and GDP growth. Check the below to understand customer evaluations for the quality of products and services available to household …