5 Testing Ideas From the LinkedIn Marketing Vault | LinkedIn
Social Media Marketing
Testing is the heart and soul of a marketing team, focused on getting incredible results. Once marketers launch a campaign, the real work starts: testing multiple variants, measuring results, and optimizing.
Firstly, before marketers start testing put in mind these following tips:
- Plan to run tests for at least 3 weeks.
- Only test one variable at a time.
- Keep bid rates the same when testing targeting.
Secondly, when you start testing, figure out the 5 types of tests would help you more:
- Image tests: try tests such as an object versus a human and background color.
- Test variations in copy: The most effective tests are the call-to-action test and incorporating a stat test.
- Character count test.
- Test creative placement to draw a reader’s eye.
- The kitchen sink test.
LinkedIn is a social media platform and is considered the world's largest professional network with more than 562 million users in more than 200 countries and territories worldwide. The platform was founded on December 28, 2002, and was launched on May 5, 2003.
LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales, and also recruitment solutions. In Dec. 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.
