Indicators
What Normally Drive Consumers To Share Their Email Address With Brands, Shops or Websites, 2019
Customer estimation of the number of brands they’re signed up to receive emails from saw one of the most marked changes year-on-year. A possible explanation could be a feeling that they opted out or unsubscribed from a number of these during the media coverage around GDPR. This was also notable for its apparent focus on …
Researches
Consumer Email Tracker, 2019 | Data & Marketing Association
Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …
Indicators
Where Are Influencers Being Followed The Most? 2019
Media-driven social platforms are the most common channel for consumers to follow influencers, consumers are turning to social influencers as a way to identify products, services, and travel destinations that resonate with their unique lifestyles. Although most consumers said that they find new influencers through recommendations from social media platforms, Consumers are frequently discovering new …
Researches
Examining The Attitudes & Digital Behaviors of Gen Z Internet Users 2019 | GlobalWebIndex
Generation Z – those born after 1995 – have been born into a divisive world with a strong external presence weighing them down. Many of Generation Z are still young teenagers, with the oldest of the cohort entering the workforce. The impact of social media on their lives has transformed how they communicate, their desires …
Guides
Direct to Consumer: Making E-Commerce Work in 2019; The Complete Guide | GlobalWebIndex
Going direct to consumer means cutting out the middlemen and selling products and services directly to consumers. To some, this can be as simple as setting up as a seller on Amazon marketplace. Find out in this guide how to effectively implement a direct to consumer model, using consumer data as a starting point. Consumers …
Indicators
Main Motivation Factors That Drives Purchases for a Certain Online Retailer, 2019
A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …
Researches
The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization | NRF
E-commerce offers many ways that retailers can reach consumers and conduct business without the need for a brick-and-mortar storefront. Online retailers can increase their sales and profits faster than a brick and mortar establishment because selling online offers the advantage of being open twenty-four hours a day, seven days a week. Selling online also allows …
Indicators
Why Consumers Prefers The Buy Online Pick Up In-Store Purchasing Method, 2019
Online shopping is growing and becoming more popular, major brands are scrambling to master the “buy online, pick up in store” model. There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment. It also drives the customer into the physical store, where impulse shopping is far more likely …