Case Study
How Silver Star Went From Cataloger to Multi-Channel Retailer | Data Axle
Silver Star Brands is one of America’s largest direct-to-consumer companies, it was founded in 1934. Silver Star was known as Miles Kimball Company, however, it was rebranded in 2013 in order to signify its evolution from a mail cataloger to a multi-channel retailer. More about Silver Star, it consists of six brands selling gifts as …
Indicators
82% of UAE Consumers Are Aware of Contactless Cards
There are many benefits of digital payments, such as transparency, security, financial inclusion, and cost savings and this is through increased speed and efficiency. Without further ado, let’s check the digital payment insights in the UAE. The Value of Digital Payments in the UAE: What Is Driving Usage in the UAE? Since the acceptance of …
Guides
A Retailer’s Guide to Returns | MetaPack
There is a great threat to brands and retailers which offer a superior delivery experience is hat they fall to provide the returns experience that complements this superior experience. Brands besides retailers need to make sure they have a suitable returns strategy experience to compete, as returns increase. If we talk about the US, the …
Case Study
Use RLSA and Coordinated Channel Expansion for ROAS Growth | MVMT Case Study
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Researches
Make the Most of Your Marketing in the Middle East During Ramadan 2018 | Criteo
“Ramadan” is the most special month in the Middle East region, also marks the most unique time of the year for retailers and brands. During these thirty days, marketers soar their marketing activities as a result of the increasing consumption. So, in a way to make the best during the sober month, read the below …
Researches
Make the Most of Your Marketing in Turkey During Ramadan 2018 | Criteo
“Ramadan” just like Christmas has become a season of increased consumerism and shopping. In Turkey, This holy month has its significant impact on retail sales and travel sales too. But what’s the effect of Ramadan on both retail and travel sales, when are the peak sales periods, what are the top performing retail sub-verticals, and …
Researches
Future of E-Commerce, Q1 2017 | Raconteur
In the past, retailers asked ‘Will my customers visit us online?’ Today, the question is ‘How can I get customers to shop more online with me and not with my competition?’ the facts ensures that the social media is transforming shopping ways to harness the power of automation. Here’s how to grow up your online …