Tag: Search Engines

Trust has long been considered as an important factor that influences people’s relationship with the channels of news and general information. However, the increase in the volume of information available online, together with the emergence of new tools and services that act as intermediaries and enable interactivity around the news and information, may have changed …

The higher the item price, the more likely consumers were to research costs online before making a purchase. Digital buyers nowadays always check and compare prices online before going to buy luxury products such as electronics and major appliances. Consumers are leveraging Amazon throughout various stages of their buying journeys, from searching to checking prices …

While affluent consumers have been a major driving force shaping the luxury industry over the past years, the influence of this consumer constituency will become even greater going forward, particularly as more affluent consumers will venture beyond their national borders, and account for an even larger portion of spending outside their countries. Affluent consumers perceive …

Tracking organic sessions is one of the most powerful indicators of search engine optimization performance. A month-over-month increase in visitors through search engines shows that the rankings are improving by tracking and measuring it if it is the rankings are the same so improving it is easy as people say in search engine optimization, measurement is …

Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even …

Needless to say, Google is popular and organic search is one of the most profitable marketing channels. Marketers looking to perform well in organic search results. This required a good knowledge of what factors Google takes into account when ranking content. What about you? Do you want to rank above Google’s fold? Are you ready …

Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …

“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as …