Digital Marketing Guides & Strategies

The Ultimate Google Ads Guide | AdEspresso

Digital Advertising

Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even a year. This is where paid ads come in.

But again, starting to advertise online is intimidating. AdWords is tough to navigate and if you don’t take advantage of all the features and strategies, your AdWords success can turn into a nightmare.

That’s why AdEspresso provides this Ultimate Google Ads Guide for beginners will take you through everything that you need to know in Google Ads that takes you from zero to hero in no time. The guide also covers everything, from why Google Ads is worth your time and money to a step-by-step tutorial to getting started and maximizing your potential.

The Search Engine Market Share, 2018 According to MarketShare - Google dominates the search engine market with over 72% of users worldwide

The Search Engine Market Share – Google Dominates With Over 72% of Users Worldwide

Content of “The Ultimate Google Ads Guide”:

  • Chapter 1: Top Reasons To Advertise on Google Ads
  • Chapter 2: How Does Google Ads Work?
  • Chapter 3: How To Setup Your Google Ads Account
  • Chapter 4: How To Do Keyword Research To Start Your First Campaign
  • Chapter 5: How To Setup Your First Ad Group and Write New Ads
  • Chapter 6: How To Setup Landing Pages That Convert
  • Chapter 7: Google Ads Bidding Optimization: What Method is Best?
  • Chapter 8: How To Create Custom Audiences in Google Ads
  • Chapter 9: How to Track Calls on Google Ads
  • Chapter 10: Google Ads Reporting: What Metrics and Reports To Focus on
  • Chapter 11: Google Ads Account Maintenance: How to Reduce Costs and Improve Performance Over Time


  • Free


AdEspresso is considered to be one of the smartest digital marketing and social media tools that are powered and produced by HootSuite, which is also considered to be one o the largest software companies that introduce a great suite of tools, solutions, products, and software in digital marketing, social media, data management, e-commerce, retail, marketing campaigns, and marketing strategies.Otherwise, it should be mentioned that AdEspresso is a creative tool, which makes Digital Advertising Easy, Fast & Effective Start, in addition to enabling all marketers, advertisers, retailers, social media specialists, and all people who are working on social media and marketing campaigns to drive results across Facebook, Instagram and Now Google.As great evidence of its importance, AdEspresso has reached great numbers only for this year, such as 111,503 Accounts created, 519,130 Post promoted automatically, and 10,666,022 Ads created.


  • Make Digital Advertising Easy, Fast & Effective.
  • Drive great results across Facebook, Instagram, and Google too.
  • AdEspresso supports Facebook, Instagram and Google Ads campaign creation – creating all your campaigns in one place has never been so easy.
  • One solution, all the advertising channels you need – less time spent switching from one Ads Manager to the other, more time making money.
  • Web, PDF, Email, Excel – Get the actionable insights you need, when you need them.
  • Get easy access to your clients’ accounts and have them approve your campaigns before going live. In one click.
  • Take your marketing skills to the next level with the most trustworthy resources at your fingertips.

Services & Features:

  • Create Your Campaigns
  • Analyze Your Campaign
  • Optimize Your Campaigns
  • PDF Reporting
  • Education
  • Synchronization CRM
  • Automatic Page Post Promotion
  • Campaign Approvals
  • Onboarding Requests
  • Get Expert Advice
  • Grid Composer
  • Dynamic Product Ads
  • Asset Manager


  • Base - $99 (Price Per Month)
  • Premium (Most Popular!) - $299 (Price Per Month)
  • Elite - $599(Price Per Month)
  • Diamond - $999 (Price Per Month)


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