Amazon still the undisputed king of online shopping and advertising on Amazon is reaching full maturity. JP Morgan estimated that the advertising revenue of Amazon could skyrocket to $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017. So, in 2018, CPC Strategy surveyed more than 1500 US Amazon shoppers to track their …
The nature of online shopping in Brazil and Mexico is different from other countries due to the characteristics of its demographic and people culture, the individual’s standard of living, annual income and other factors. Online shoppers in Brazil and Mexico are more likely to use more mobile apps. They also turn to marketplaces more than …
In 2017, the number of households with school going (K-12 grades) children in the US reached 29 million with 54 million children. This great segment grabs the retailers’ attention, especially during the back-to-school season. In 2018, the total back-to-school spending is expected to reach ~$27.6B, or $510 per household. Read the below points and cast …
In 2018, spending by parents during the back-to-college (B2C) shopping season is expected to reach $25.5 billion, or $1,330 per household. In the same context, retailers need to take a closer look at parent planned spending during back-to-college shopping and understand what’s most important to parents when shopping. Consumer Spending on Back-to-College Trends College supplies …
The new approach from KPMG’s Global Customer Center of Excellence and KPMG Innovation Labs pinpoints the drivers of choice that open and close the customer’s wallet — from Millennials to Baby Boomers customers; with surprising findings from a survey of 10,000 people across the US, UK, India and China. The study investigates what KPMG calls …
In the UK, Generation Z (<19 years old) loves in-store shopping than online. 67% of them reported that they prefer to purchase in-stores most of the time, compared to only 22% who favor online purchasing. There’s also a rate of 13% goes to the preference of mobile apps in shopping among Gen Z.
More than 8 in 10 consumers (82%) indicated that their favorite retail brands which make it easy for them to find products that fit them while shopping in-store or online. Nearly 3 in 4 consumers (73%) said their favorite retailers who make their shopping tour seamless everywhere they interact with them. While 42% of consumers …