Tag: User Experience (UX)

Looking back at most innovations in our lives we can see that they all have a human side, and this is not new, obviously, innovations make people’s lives easier, more efficient, and definitely more enjoyable. Starting with the invention of the wheel to the smartphone you have, what actually inspires innovation is getting feedback from …

Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …

E-commerce has grown in leaps and bounds in recent years. People enjoy purchasing items and goods on the internet whether it be physical or non-physical products. The ease of shopping online is unparalleled because of the beauty, functionality, and sophistication of eCommerce stores. E-commerce is the future and taking into consideration the UI / UX …

For anybody undertaking a digital project of some kind, efficiency will be a top priority. Whether you are developing a website, mobile apps, video, eCommerce, content, social media, or advertising, all of these projects will require clarity from the outset. To deliver quality results, on time, you will need a cohesive team, good communication, and …

SEO is changing and marketers often see multiple updates per year from Google. As a result, they are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any decrease in organic traffic. Sound like a lot of work? It sure is. Luckily, this HubSpot’s guide is …

Almost 20 years ago, Bill Gates first published its book “Business @ the Speed of Thought” that explained how technology and digital infrastructures can put businesses ahead of their competition. However, the book seems outdated as the Internet was in its early stages, but the basic idea of the book still stands- due to evolving …

UX (user experience design) is simply defined as the process of improving customer satisfaction & loyalty by enhancing the usability, ease of use & pleasure in the interaction between the customer and the product. But there is a confusion between the 2 missions of UX and market research job. Discover the key insights into how …