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How You Can Maximize Your Digital Projects Potential

Digital Marketing | Jul 24, 2019

For anybody undertaking a digital project of some kind, efficiency will be a top priority. Whether you are developing a website, mobile apps, video, eCommerce, content, social media, or advertising, all of these projects will require clarity from the outset. To deliver quality results, on time, you will need a cohesive team, good communication, and strategies that work.

How You can Maximize Your Digital Projects Potential: 4 Easy Ways

How You Can Maximize Your Digital Projects Potential

For a better understanding of how you can maximize your digital project’s potential, read below.

Use Collaboration Software

Collaboration software can give your digital project the boost it needs to take off in the right direction. With a centralized platform, all aspects of the project can be worked on, visualized, and shared by employees, no matter where they are. Features of the right collaboration software can include:

  • Calendar planning
  • File sharing
  • Document collaboration
  • Task management
  • Reporting

The time saved by working from a single platform will mean workers will work more productively with faster results, without having to faff around collecting documents or working from email. Collaborative working environments have become common practice for many, and with the right software, you can ensure everybody is working from the same page to envision, create, develop and deliver a project that ticks all the boxes.  

Implement Digital Testing

It’s all very well and good having a great workforce in place if the product you’re producing isn’t up to scratch. Avoid unhappy clients and dissatisfied customers by implementing digital testing throughout the various stages of the project. You may want to test key factors to improve UX, such as:

  • Functions– customers and clients won’t want to work with broken links and inaccessible sites via mobile.
  • Localization– linguistic, technical, and visual checks can make sure your projects accessible worldwide.
  • Payment – if you run an eCommerce store, is it easy to make a payment?
  • Accessibility – how user-friendly, accessible, and robust is your digital project?
  • Security– to protect both your business and your customers from potential threats.
  • Usability– Ensuring your project has the competitive advantage of a smooth online service or process.

Digital testing services from companies like can oversee these processes to make sure you deliver a project that works for the customer, with fast, reliable results the first time around.

Assign a Project Manager

Assigning a project manager can make sure that everybody working on the project is singing from the same hymn sheet. By reporting to one person, there will be clarity throughout the whole project as one person will be responsible for overseeing all aspects of the project. They will need to be a great communicator who can solve problems, multitask, and communicate. They will be responsible for tasks such as:

  • Creating a project plan
  • Assigning tasks
  • Setting deadlines
  • Assessing the success of the project
  • Evaluating elements of the project

With one person responsible for this, you can avoid crossed swords and avoid missed deadlines and silly errors based on miscommunication.

A digital project, no matter how big or small, can be a hard task to undertake, depending on how you go about it in your business. However, by using the tools available to you, such as collaboration software, using digital testing services to ensure project success, and assigning a project manager, you can be sure to deliver the project in good time, with results everyone is happy with.

John Hayden


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