Indicators
Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 | Ipsos
Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method. UAE has the highest rate …
Indicators
53% of Women in MENA Look for Information About Products Before Purchasing, 2016 | Ipsos
More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%).
Indicators
Quality or Brand Names Are More Important for Middle East Women While Buying, 2016 | Ipsos
In general, 55% of women in MENA are focusing on quality and brand name, while 45% are focusing on price or offers & promotions. Higher purchasing power in the Gulf countries sometimes lead women to focus more on the quality of product or service and the brand name more than anything else. So, in Gulf, 66% of Saudi women focus …