Quality or Brand Names Are More Important for Middle East Women While Buying, 2016 | Ipsos
Consumer Behavior | Egypt
In general, 55% of women in MENA are focusing on quality and brand name, while 45% are focusing on price or offers & promotions.
Higher purchasing power in the Gulf countries sometimes lead women to focus more on the quality of product or service and the brand name more than anything else. So, in Gulf, 66% of Saudi women focus on quality and brand name, followed by Kuwait with a rate of 62%. But this rule is not pplicaple in UAE, where only 51% of women to focus more on the quality of product or service and the brand name.
Iran tops the other countries in focusing on quality and brand name (57%), followed by Morocco (54%) and Iraq (53%).
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