Women in MENA Look for Information About Products Before Sp Online, 2016

Digital Marketing Statistics & Metrics

53% of Women in MENA Look for Information About Products Before Purchasing, 2016 | Ipsos

Consumer Behavior |

More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals.

Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%).

53% of Women in MENA Look for Information About Products Before Purchasing, 2016 Ipsos

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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