Digital Marketing Statistics & Metrics

Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 | Ipsos

Consumer Behavior | Egypt

Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method.

UAE has the highest rate of women who have purchased online (25%), followed by Kuwait (23%), and then KSA (19%). Egypt lags behind all countries surveyed with a rate of (3%).

Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 Ipsos

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals. Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe. Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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