Digital Marketing Statistics & Metrics

Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 | Ipsos

Consumer Behavior | Egypt

Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method.

UAE has the highest rate of women who have purchased online (25%), followed by Kuwait (23%), and then KSA (19%). Egypt lags behind all countries surveyed with a rate of (3%).

Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 Ipsos


Market Research

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