US Mobile Consumer Survey 2017 | Deloitte | Digital Marketing Community

Digital Marketing Researches & Reports

2017 Global Mobile Consumer Survey: US Edition | Deloitte

| USA

Most of the mobile consumers in the US can’t imagine life without a smartphone. 75% of those ages 25 to 34 and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. 89% of respondents indicated that they first looked at their phones within an hour of waking up, and 81% looked at their phones in the hour before going to sleep.

Get a glance at the attitudes of mobile consumers in the US towards mobile technology:

  • The overall number of times smartphone consumers in the US look at their phones is 47 times per day. The youngest group (ages 18 to 24) check their phones 86 times a day.
  • The average number of apps installed by mobile users in the US has increased to 23, from 22 apps last year.
  • 57% of respondents said that they won’t install more apps because they didn’t see the need for them, while 25% said they didn’t have enough space on their phones for more.
  • 81% of respondents said they use their phones for emailing weekly, and 72% use them to access social networks.
  • In terms of wearable technology, most of the respondents (32%) would be interested in SmartWatch, and 30% would be interested in Fitness band.
US Mobile Consumer Survey 2017 | Deloitte | Digital Marketing Community

A Graph Shows the Weekly Usage of Data Communication Services in the US in 2017

Methodology:

Data were driven from 2,000 US-based consumers, ages 18 to 75.

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