Marketing leaders indicated that data-driven management is essential to mobilize, motivate and optimize their teams. They also said that when marketing is aligned with other functional units, businesses see faster revenue growth and higher profitability.
Find out more about what marketers said about their views on challenges they face in demonstrating marketing ROI and how they’re compensating their staff:
Marketing Goals of Marketers
The vast majority of marketers (47.42%) consider themselves data-informed, using data after-the-fact to find out what worked well and what didn’t. While 27.84% consider themselves data-driven.
60.94% reported that their top marketing objective is to increase sales, followed by 51.81% for increasing customer engagement, and then 51.56% for increasing brand awareness.
Graph Shows the Top Marketing Objectives for Marketing Executives in 2017
Data was driven from 217 marketing executives from 19 different industries. The response rate translates to a 95% confidence level, with a 6.49% margin of error. The survey was conducted between January 31 & February 27, 2017.
TrackMaven delivers the technology and expertise you need to prove the value of social media, improve campaign performance, and more. TrackMaven puts a dollar value on every social media post and content asset you create. Optimize your campaigns based on business outcomes: increased traffic, conversions, donations, and more. TrackMaven believes data should be an asset to your business, not a burden.