2018 Canadian E-Commerce - Behaviours of Canadian Online Shoppers

Digital Marketing Researches & Reports

2018 Canadian E-Commerce Monitor | Ayima & Insights West

E-Commerce & Retail | Canada

Homegrown Canadian Retailers are struggling to compete with international rivals who have successfully moved into the Canadian market, with 77% of Canadians online shoppers have made a purchase from Amazon. eBay also grabbed its market share among Canadian younger generation up to par with elder generation. In the same context, The State of Canadian E-commerce report came to illustrate the crucial data of e-commerce in Canada in 2018.

An Overview of E-Commerce in Canada in 2018

  • 72% of Canadian online shoppers aged 18-34 year-olds and 65% of 35-54-year-olds browse online with intention of buying something.
  • 47% use social media at least once a month for inspiration to help them buy a service or product
  • 48% of 35-54 year-olds shoppers and 47% of 18-34-year-olds shoppers click on search engine ads.
  • 75% consider free shipping is a key factor when deciding what site to buy from.
  • In terms of mobile shopping, 53% find typing in checkout fields a major hurdle to shopping on a mobile device, while 52% find a difficulty in viewing images well enough and 49% find the text too small on mobile devices.

E-Commerce Behaviours of Canadian Online Shoppers

  • Three-quarters of Canadian online shoppers use laptop/desktop computers to access the internet daily, compared to 60% who do so using a smartphone, and 30% who use tablets.
  • 44% use the internet weekly to look for details about stores/businesses, 34% use it to search for companies that sell specific products/services, while only 15% use the internet to buy a product/service online.
  • Laptops/desktops are the major devices used to make purchases online in Canada with a rate of 82%, followed far by smartphones with a rate of 27%, while only 24% who use multiple devices to buy online.

A Graph Shows the Devices to Regularly Access the Internet in Canada – 2018

Online Shopping Behaviours in Canada in 2018

  • Almost three-quarters of Canadian online shoppers buy gifts for others online each year, 11% of them do so monthly.
  • Clothing, shoes and accessories are the second most purchased category with a rate of 68%, followed by books/CDs/DVDs (65%).
  • Only 18% are regularly (monthly) doing their grocery shopping online.
  • The total net of online shopping amount in Canada estimated $4,272, travel services grabbed the largest share ($2,629).
  • Almost three-quarters (74%) of online travel buyers do more than half of their travel spending online.
  • In terms of the most used online shopping search tools in Canada, specific retailer websites/apps ranked the top with a rate of (61%), followed by search engines (58%) and then review websites/ blogs/apps (33%).

A Graph Shows the Average Online Spending Amount in Canada – 2018

Methodology:

Data were driven from 1.021 English-speaking Canadian adults who aged 18 years and older. The online survey was conducted January 15-25, 2018. The margin of error for a sample of this size is +/- 3.1%.

Ayima

Ayima is an award-winning digital consultancy that prides itself on exceeding client expectations. Ayima is different because it was created in response to the standard SEO agencies that made up the market at its inception. The goal was to provide a better, more effective alternative that delivered sustainable solutions for growth and the current client portfolio is a testament to that success. The industry has changed beyond recognition and so has Ayima, diversifying the range of services to include PPC, Paid Social, Content Marketing, E-commerce, Analytics, Programmatic and SEO.
  • RELATED ARTICLE

    Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019