The way consumers shop and buy is steadily evolving, with new technology having an unprecedented impact on the customer experience. That lead traditional retailers to look at how digitalisation can help benefit the in-store experience. Also, online brands are exploring ways to change their transaction-focused shopping experience into something richer and more satisfying for the consumer.
In this regard, Worldpay has surveyed over 2,500 consumers across the UK their behaviour and preferences across online, in-store, and mobile. The study also examined the impact of digitalisation on consumer behaviour, focusing on three key areas: the Internet of Things, the rise of subscriptions, and consumer data and privacy preferences.
The State of Mobile Shopping in the UK in 2018:
- 63% of the UK consumers claimed that in five years’ time their phones will replace physical credit or debit cards as their main method of payment in-store and online, up with 11% from the last year.
- The younger generation is even more convinced, with 73% of 21-34-year-olds and 70% of 16-20-year-olds believe the phone will be their payment method of choice.
Data Shows Some of the Mobile Payment Insights in the UK in 2018
The Influence of Social Media on Shopping Behaviour in the UK in 2018:
- A quarter of women use social media every day to search or buy products online.
- 54% of all men surveyed use social media every day to search or buy products.
- 30% of all consumers have made a purchase directly through one of their social media accounts, and this rises to 41% for all millennials.
A Figure Shows the Influence of Social Media on Shopping Behaviour in the UK in 2018
Content of the “2018 Consumer Behaviour and Payments Report”:
- Welcome and overview from Steve Newton: Executive Vice President, Worldpay UK & Europe
- Report summary
- Principle outline of consumer data for 2018
- Part One
- Unified commerce and seamless customer experience
- MOBILE SHOPPING | ONLINE EXPERIENCE | SHOPPING IN-STORE
- Part Two
- Evolving tech: making the most of digitalisation, subscriptions & data
- INTERNET OF THINGS | THE RISE OF SUBSCRIPTIONS | DATA & PRIVACY
- Key takeaways
- Synopsis for 2019 and beyond
Number of Pages:
Data in this report was driven from over 2,500 consumers across the UK. the study during June 2018.