Digital Marketing Researches & Reports

The 2018 Feedzai Consumer Survey on Fraud and AI | Feedzai

Artificial Intelligence | USA

A new survey conducted by Harris Poll on behalf of Feedzai revealed that 94% of Americans have banked and/or shopped online in the 12 months that previous the survey. The survey showed also that there are two deeply conflicting priorities related to the world’s largest businesses in banking and retail which are the innovating on experience while also managing risk and when it comes to solving for experience, innovation, and safety at the same time, they think positively of artificial intelligence (AI).

Without further ado, here are the top line findings explored in terms of the trust in online banking and shopping and also what consumers in the US are willing to sacrifice for protection:

  • 69% of consumers in the US don’t completely trust or somewhat trust bank websites, while 78% feel the same with retail websites.
  • 31% believe that they’re more likely to have their personal information stolen after an online payment transaction.
  • 86% of consumers in the US are very/somewhat likely to verify their email address if a website required them to do to verify their identity in order to complete an online payment transaction and 83% would enter a code that is sent to their phones.
  • In contrast, 74% of consumers in the US are not/less likely to email a copy of their driver’s license, and 63% are not/less likely to email a copy of their utility bill.
  • The vast majority of consumers in the US would never or rarely allow websites to access sensitive information about them such as their social security number (74%), social media activity (61%) and their biometrics (e.g., your voice, fingerprint, face, eye).
  • Most of consumers also feel positively if the websites use artificial intelligence (i.e., technology that makes it possible for machines to learn from experience and adjust to new inputs) to make the website easier (77%) or to protect customer payment information (67%) or to protect customer identity information (65%).
2018 Consumer Survey on Fraud & AI: Trust on online banking & shopping

A Figure Shows the Positive Effects of Using Artificial Intelligence in Banking and Retail Websites in the US – 2018


Data were driven from 2,022 of US adults ages 18 and older.  This survey was conducted online from February 14 – 16, 2018.


Feedzai is a data science company that detects fraud in omni-channel commerce. The company uses real-time, machine learning to analyze big data to identify fraudulent payment transactions and minimize risk in the financial industries. Founded and developed by data scientists and aerospace engineers, Feedzai has one critical mission: make commerce safe. The world’s largest banks, payment providers and retailers use Feedzai’s machine learning technology to manage risks associated with banking and shopping, whether it’s in person, online or via mobile devices.


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