Digital Marketing Researches & Reports

2019 Marketer Happiness Study | MarketingProfs

Digital Marketing | Global

For the first time, MarketingProfs has launched its one-of-a-kind study looks deeply into what makes today’s marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game. The study assesses the overall satisfaction of today’s marketer as measured by six factors: learning mindset, intention, grit, community, energy, and fulfillment.

Key Findings of the 2019 Marketer Happiness Study:

  • Only 27% read books for professional growth more than 2 hours a week.
  • Almost all marketers spend time reading blogs and online media for both personal enjoyment and professional growth, while 90% of marketers spend time on social media for professional growth.
  • Webinars are the most popular way marketers educate themselves.
Time Spent on Social Media by Marketers for Professional Growth & Personal Enjoyment, 2019

A Figure Shows the Time Spent on Social Media by Marketers for Professional Growth & Personal Enjoyment

Content of the “2019 Marketer Happiness Study“:

  • Intro
  • Learning Mindset
  • Intention
  • Grit
  • Community
  • Energy
  • Fulfillment
  • Demographics and Methodology

Number of Pages:

  • 32 Pages


  • Free


Data is based on 1,533 marketers worldwide. 46% of the respondents are from B2B companies, 11% are from B2C companies, and 27% are from mixed organizations. 60% work for small companies, 27% from medium companies, and the remainder from large companies. The survey was conducted online during May and June 2018.


Established in 2000, MarketingProfs helps individuals, small teams, and large organizations alike execute marketing campaigns that drive business results through its training programs, online events, conferences, and supplementary free resources. More than 600,000 marketers worldwide trust MarketingProfs as their top marketing resource.


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