For the first time, MarketingProfs has launched its one-of-a-kind study looks deeply into what makes today’s marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game. The study assesses the overall satisfaction of today’s marketer as measured by six factors: learning mindset, intention, grit, community, energy, and fulfillment.
Data is based on 1,533 marketers worldwide. 46% of the respondents are from B2B companies, 11% are from B2C companies, and 27% are from mixed organizations. 60% work for small companies, 27% from medium companies, and the remainder from large companies. The survey was conducted online during May and June 2018.