/ Researches / A Global Perspective of Mobile Commerce, Sep. 2016 | IAB & on device research
A Global Perspective of Mobile Commerce, Sep. 2016 | IAB & on device research
E-Commerce & Retail|Global
The wide penetration of mobile devices around the whole world has made purchasing products and services via mobile devices easier than before.
In a way to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study, read the below points:
Almost about 76% of mobile purchases have engaged with a mobile ad in the past 6 months with 33% clicked on the ad to find out more information, while 28% clicked to visit the advertiser’s websites and 21% clicked to purchase.
18% of mobile purchasers have used a mobile wallet to pay for products or services, compared to 23% in APAC.
A Graph Shows The Most Used Devices of Purchasing Product and Services, 2019.
On Device Research is a mobile sampling and technology company that connects brands with mobile consumers any time and place.
Mobile research brings fresh, instant responses that accurately capture consumer’s feelings, thoughts and opinions, in a quick and cost-effective way.
The mobile internet is connecting the previously unconnected in emerging markets, but as the world moves towards a mobile-only society, web-enabled mobile devices are becoming the only way to reach out to every continent in one research project using consistent methodology; providing valuable data to clients with wide-reaching business implications.