Affiliate marketing is a form of online advertising with a different payment method that is triggered by an outcome (e.g. a user-initiated action such as a purchase). In affiliate marketing, users will typically click an ad and be re-directed to the advertiser’s site to complete the transaction. This is followed by a fee is paid to the content owners (who is the affiliate) once the transaction is completed.
In a partnership with PwC, IAB UK has launched the full year 2017 study focuses solely on affiliate networks, software as a service (SaaS) platforms and major I. The study also provides additional insight around sector performance, affiliate performance, models used as well as mobile growth.
Data in this study is based on a survey includes UK revenues through submissions and interviews by 12 participants. Besides a range of publically available sources.