Digital Marketing Researches & Reports

Getting to Know Your Customers: Amazon User Study 2018 | Feedvisor

| Global

For the second year in a row, Feedvisor conducted a survey on over 1500 Amazon shoppers to investigate their buying habits, including how often they make purchases, how they decide which items to buy and what are the most important sales factors to them. In general, data revealed that Amazon shoppers and Prime members are shopping more frequently as 68% of Prime members make online purchases at least once a week. Date showed that Amazon still the e-commerce giant in terms of browsing for new deals and daily discounts, browsing all new products in a specific category, checking the speed of delivery, checking product availability, comparing prices, and more.

Read the below and keep an eagle eye on the top line findings of Amazon shoppers’ attitude:

Shopping Is a Habits for Amazon Customers

  • Overall, 57% of Amazon customers reported that they shop online at least once a week. Amazon Prime members are more likely to do so than non-Prime members (68% vs. 36%).
  • In terms of purchasing from Amazon, 85% of Prime shoppers visit Amazon at least once a week but only 46% of them purchase on Amazon at least once a week.
  • This is compared to 56% of non-Prime shoppers who visit Amazon once a week, while only 13% of them make a purchase on Amazon.
  • Amazon still the e-commerce giant in terms of browsing for new deals and daily discounts, browsing all new products in a specific category, checking the speed of delivery, checking product availability, comparing prices, and more.

Shopping Online Via Mobile Devices Is Booming

  • Although desktops remain the most popular method for customers to shop online (51%), mobile in increasing rapidly with a rate of 47% in 2017 up from 40% in 2016.
  • Prime members are more likely than non-Prime members to shop online using mobile devices (50% vs. 41%), while non-Prime members are more likely to shop online using desktops (55% vs. 49%).

Shipping Is an Important Factor for Amazon Shoppers

Getting to Know Your Customers: Amazon User Study 2018 | Feedvisor 1 | Digital Marketing Community

A Graph Shows the Main Drivers for Shopping Products on Amazon in 2018

Methodology:

Data were driven from 1,576 Amazon shoppers aged 18 to 70+. The largest concentration was ages 27–32, who made up 27 percent of respondents. 65% of respondents were Prime members, while 35% were non-Prime members.

Feedvisor

Founded in 2011, Feedvisor is a leading algorithmic pricing and revenue intelligence platform for online retailers. Feedvisor clarifies complicated market dynamics into moments of insight and action that enable marketplace sellers’ and brands’ competitive advantage. Feedvisor helps retailers leverage data intelligence and automated action in a platform of unparalleled depth and scope in order to drive their success at every e-commerce touchpoint. The company is the pioneer of Algo-Commerce – the discipline of using Big Data and Machine Learning Algorithms to make business-critical decisions for online retailers.
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