84% of Australians access the internet daily especially among those under the 30s, and almost 8 in 10 Australians (79%) are now on social media, which is up 10 points on last year.

Read the below and find out more about how Australians are using social media in 2017:

Device Ownership

• The average number of internet-enabled devices owned is three.
• Totally 81% of All Australians own a smartphone.
• Almost all those aged under 40 own a smartphone (99% aged 18-29 & 96% aged 30-39 years).
• 59% have a laptop, 51% have a desktop, and 45% have iPad or tablet.

Internet Access

• 57% of Australians use the internet more than 5 times per day and 28% use it 1-4 times a day.
• 70% of people who own an internet-enabled TV and 67% of people who own a smartphone access the internet 5+ times a day.

Social Media Usage

• 59% of respondents access social networking sites daily or more compares with 50% in 2016.
• 35% check social media more than 5 times a day and 24% do so every day.
• 71% check social media in the evening and 57% said this action is their first thing in the morning.
• Facebook still the most used social networking site with a rate of 94%, followed by 51% for YouTube, 46% for Instagram, 40% for Snapchat, and 32% for Twitter.
• Females are more likely to use Facebook than males (97% vs. 91%), while LinkedIn & Instagram are more popular among males (22% & 50% vs. 14 & 41).
• 88% of people on social media use messaging services with Facebook Messenger (81%), ahead of Viber (34%) and WhatsApp (18%).

Methodology:

Data were driven from 800 Australian consumers.

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