Obviously, COVID-19 has an impact on every industry worldwide. It has even affected consumers’ behaviors. As reported, The COVID-19 outbreak has had a mixed impact on purchasing behavior and budgets.
Without further ado, let’s get through this report of B2B buyer trends.
Check the COVID-19 outbreak impact on purchasing behavior chart:
According to the B2B buyer trends, buyers consider market-relevant pricing the most important factor when considering switching to self-serve channels.
The chart below shows the top factors to consider when switching to self-serve channels:
Make sure to check the full B2B buyer trends amid COVID-19.
PROS tasked Hanover Research with conducting a study to understand how current market and socioeconomic conditions have affected
how (B2B) purchasing professionals view the commerce experiences delivered by their vendors in the U.S./Canada, Europe, and Australia/New Zealand. Survey Administration & Survey Sample:
• The survey was administered online and respondents were recruited via a panel.
• The analysis includes a total of 210 respondents following data cleaning and quality control.
• Survey was fielded from May 28th, 2020 to June 3rd, 2020.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019