Digital Marketing Researches & Reports

Consumer Behaviour and Payments Report – UK 2017 | Worldpay

Consumer Behavior | UK

Worldpay has surveyed more than 2,500 consumers in the United Kingdom in order to provide deep insights into how consumers in the UK shop and pay. So, retailers can get a better understanding of what consumers expect from brands and then stay ahead of the competition. Here are some of the main insights revealed by this study:

Top Insights Into Online Shopping Behaviour of UK Consumers

  • 76% of consumers in the UK are Omni-channel shoppers. Most of them (82%) are Gen Y (aged 21-34 years). In terms of the easiest and most used shopping website for UK consumers, Amazon ranked the top across all age groups.
  • 23% choose Amazon because it’s the simplest place for them to choose products, while 18% use it because of the fastest delivery.
  • 58% of shoppers in the UK often use their phones for price comparisons while they’re in-store.
  • Laptops and desktops are the most used devices for online shopping in the UK with a rate of 58%, followed by mobile devices (25%) and Tablets (17%).
Consumer Behaviour and Payments Report - UK 2017 | Worldpay 1 | Digital Marketing Community

Figure Shows the Most Used Devices for Online Shopping in the UK in 2017

Top Insights Into the Most Used Payment Methods in the UK

  • 52% of consumers in the UK think they’ll mainly be paying via phone rather than by card in five years’ time. This rises to 65% for Gen Z (16-20).
  • 30% of consumers in the UK have made a contactless payment using their smartphone.
  • In contrast, three-quarters prefer to make contactless payments with their credit or debit card.
  • 64% of consumers feel their payments are secure when shopping online, while another 61% are worried about storing their card details.
  • Concerning using biometric, 61% of consumers believe it is quicker to use biometric rather than PIN or password.
  • Fingerprint scanner (69%) is the most preferred biometric method for UK consumers.
  • 75% of consumers do not feel confident shopping and paying via a messenger platform.
Consumer Behaviour and Payments Report - UK 2017 | Worldpay 2 | Digital Marketing Community

% of UK Consumers Who Have Made a Payment Using Smartphone Vs. Credit or Debit Card in 2017


Data is based on 2,500 consumers from the UK.


Financial Services

Worldpay is one of the top global payments leaders processing technology and solutions. It's been a pioneer in card payments, multi-currency processing, online payments, and contactless besides being a pioneer in card payments, multi-currency processing, online payments & contactless. Worldpay aims to lead the way in expanding global reach, data analytics and optimization, and the emerging field of integrated payments.The company serves all types of businesses – big and small and operates reliable and secure proprietary technology platforms that enable merchants to accept a vast collection of payment types, across multiple channels, anywhere around the world.


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