Digital Marketing Researches & Reports

Consumer Trends 2020 | GlobalWebIndex

Consumer Behavior | Global

Technology is a double-edged sword, also it’s this struggle between positivity and negativity which happens throughout this consumer trends report – whether that’s in the economy, in healthcare, in the digital space, in privacy, or in anything else with a future focus.

It is the consumer’s struggle between pessimism and optimism which will take center stage in 2020. Without further ado, let’s get started with consumer trends reports.

Tech Angst Is Growing

In a world of near-perpetual connectivity,  expanding tech-induced anxiety shouldn’t come as a surprise. Apparently, though, there’s an expanding consumer segment who feel like they’re being left behind by industry innovation.

The chart below shows that tech angst is growing throughout the years; here is a chart of the percentage of internet users who say they don’t understand new technology and computers,

Check the Ultimate Consumer Trends Report 2020 | DMC

  • Back in 2013, 15% of internet users said they don’t understand computers and technology.
  • The percentage increased in 2014 to 17%.
  • It was 20% in 2015 and 2016.
  • Moreover, in 2017, and 2018, it was 21%.
  • Additionally, in 2019, the percentage of internet users who don’t understand new technology and computers increased to 24%.

Check the social media trends report in 2020 here.

Researching Health Issues is a Key Reason for Using the Internet:

According to the consumer trends in the 2020 report, 70% of internet users in the U.S. and the UK believe technology will play a key role in managing their healthand wellbeing in the near future.

Moreover, Half of U.S. and UK consumers say the ability to consult with a doctor by a phone/video call instead of in-person would help them manage their healthcare more effectively. Additionally three-quarters of consumers use information or recommendations found online.

The following chart shows the percentage of global internet users who say researching health issues is an important reason for using the internet.

Check the Ultimate Consumer Trends Report 2020 | DMC

  • 31% of people who are 16-24 say researching health issues is an important reason for using the internet.
  • Not only that but 37% of internet users who are 25-34 say so.
  • Along with 36% of internet users who are 35-44.
  • And 38% of internet users who are 45-54.
  • According to the consumer trends report the percentage of internet users who are 55-64 who say researching health issues is an important reason for using the internet is 42%.

The Table of Content of ” Consumer Trends 2020″ Report:

  • Intro
  • Digital Health
  • Privacy
  • Human Touch
  • Retail Reinvented
  • Economy
  • Travel
  • Nostalgia
  • On-the-move Commerce
  • Social Gaming

Number of Pages:

  • 111 Pages

Pricing:

  • Free

GlobalWebIndex

Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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