Content management is crucial for your firm as it helps you to increase efficiency, improve SEO ranking, besides developing a content marketing strategy by optimizing your meta descriptions. There are more benefits of content management.
In light of that, you need to be aware of Content strategy as it is one of the main things any firm should pay attention to. Content is so important as its purpose to create engaging, sustainable, meaningful, and cohesive content that attracts the company’s target customers.
Delivering the right message to the target audience at the right time is critical. Without further ado, let’s dive into more details.
Content Marketing Institue (CMI) surveyed a portion of its subscriber database and here are the results. People were asked about their strategic approach when it comes to managing content, the results show that 78% said their organization takes a strategic approach to manage content.
The charts below show all the details about the strategic approach (Strategic approach to managing content, involvement in strategic content management, documented content management strategy)
This is a crucial question, anyhow, it was answered by the respondents, the top reason with a percentage of 63% is lack of processes.
Respondents were asked, “How would you characterize the success of your company’s current overall approach to strategically managing content across your entire organization?”
It is reported that 23% said that their organization is extremely or very successful with strategically managing content across the enterprise.
The following chart sums it up
CMI emailed the survey invitations on January 28, 2020, and sent a reminder email on February 11, 2020. By February 20, 2020, 249 usable surveys had been returned by respondents. Seventy-eight percent (78%) indicated their organization takes a strategic approach to managing content; of those, 98% indicated they are involved (directly or indirectly) with some aspect of strategic content management in their organization.