Digital Marketing Researches & Reports

Cross-Border E-Commerce Shopper Survey 2017 | IPC

| Global

Consumers are steadily shopping online more than ever. China, Korea, India and the United States are the most active countries. They’re also more likely to shop cross-border than ever. In this context, the “2017 IPC Cross-Border E-Commerce Shopper Survey” sheds the lights on the global trends and drivers shaping cross-border e-commerce in a comprehensive way.

Read the below insights and be ready for the tomorrow’s digital majority:

Cross-Border E-Commerce & Consumer Preferences

  • The most preferred devices used to shop online were laptops (34%), followed by desktops (30%) and smartphone (24%).
  • Smartphones were the most preferred in China (53%), India (51%), the US (43%), Brazil and Korea (both 36%), while they were less popular in the European countries.
  • PayPal, Alipay or another equivalent payment method was the most preferred payment option for 39% online cross-border shoppers. This is followed by credit card (28%) and debit card (15%).
  • When comparing countries, PayPal was the most popular method in Australia (70%), China (61%) and Germany (61%), while credit cards were most popular in Korea (70%). Debit cards were most popular in Russia (55%), and iDEAL was most preferred in the Netherlands (58%).
  • In terms of delivery, online cross-border shoppers mentioned that the clear information about delivery charges before purchase is the most important delivery element (70%), followed far by the simple and reliable returns process (57%) and free returns (57%).
  • Online cross-border shoppers were more likely to have a parcel delivered to their home (74%), and only 26% have picked a parcel up from a Post Office.
  • When comparing countries, delivery to a Post Office was highest in Russia (76%), Iceland (67%), Cyprus (65%), Finland (50%) and Greece (44%).
  • Clothing, footwear & apparel were the most purchasing categories (30%), followed by consumer electronics (19%), and health & beauty (14%).
  • Amazon (25%), eBay (18%) and Alibaba/AliExpress (14%) accounted for 56% are the most preferred cross-border e-commerce e-retailer.
Cross-Border E-Commerce Shopper Survey 2017 | IPC 1 | Digital Marketing Community

A Figure Shows the Frequency of Online Shopping & Most Active Countries in 2017


Data were driven from 28,892 frequent cross-border online shoppers across 31 countries: Austria, Australia, Belgium, Brazil, Canada, China, Cyprus, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, India, Italy, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.

International Post Corporation (IPC)

International Post Corporation (IPC) is the leading service provider of the global postal industry that provides leadership by driving service quality, interoperability and business-critical intelligence to support posts in defending existing business and expanding into new growth areas. It is a cooperative association of 24 member postal operators in Asia Pacific, Europe and North America. IPC’s solutions and services are used by over 180 posts worldwide. Since 1989 IPC has set standards for upgrading quality and service performance and developed technological solutions that help members enhance service for international letters, packets and parcels. IPC engages in industry research, creates business-critical intelligence, provides a range of platforms and programmes for member post CEOs and senior management to exchange best practices and discuss strategy.


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