Consumers are steadily shopping online more than ever. China, Korea, India and the United States are the most active countries. They’re also more likely to shop cross-border than ever. In this context, the “2017 IPC Cross-Border E-Commerce Shopper Survey” sheds the lights on the global trends and drivers shaping cross-border e-commerce in a comprehensive way.
Read the below insights and be ready for the tomorrow’s digital majority:
Cross-Border E-Commerce & Consumer Preferences
- The most preferred devices used to shop online were laptops (34%), followed by desktops (30%) and smartphone (24%).
- Smartphones were the most preferred in China (53%), India (51%), the US (43%), Brazil and Korea (both 36%), while they were less popular in the European countries.
- PayPal, Alipay or another equivalent payment method was the most preferred payment option for 39% online cross-border shoppers. This is followed by credit card (28%) and debit card (15%).
- When comparing countries, PayPal was the most popular method in Australia (70%), China (61%) and Germany (61%), while credit cards were most popular in Korea (70%). Debit cards were most popular in Russia (55%), and iDEAL was most preferred in the Netherlands (58%).
- In terms of delivery, online cross-border shoppers mentioned that the clear information about delivery charges before purchase is the most important delivery element (70%), followed far by the simple and reliable returns process (57%) and free returns (57%).
- Online cross-border shoppers were more likely to have a parcel delivered to their home (74%), and only 26% have picked a parcel up from a Post Office.
- When comparing countries, delivery to a Post Office was highest in Russia (76%), Iceland (67%), Cyprus (65%), Finland (50%) and Greece (44%).
- Clothing, footwear & apparel were the most purchasing categories (30%), followed by consumer electronics (19%), and health & beauty (14%).
- Amazon (25%), eBay (18%) and Alibaba/AliExpress (14%) accounted for 56% are the most preferred cross-border e-commerce e-retailer.
A Figure Shows the Frequency of Online Shopping & Most Active Countries in 2017
Data were driven from 28,892 frequent cross-border online shoppers across 31 countries: Austria, Australia, Belgium, Brazil, Canada, China, Cyprus, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, India, Italy, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.